In the market of security solutions is highly fragmented, not the dominant players in the market. Yash is in a situation in which the Indian banking sector as an awakening to threats of cybersecurity. In order to communicate the value that its products are designed, they will have to determine the cost drivers in the banking space, calibration of this value, and come up with a tariff plan that can effectively capture this value. He will also have to make a plan to roll out their products, some of which include the identification of partners that help make commercialization success. "Hide
on Sreelata Jonnalagedda Source: Indian Institute of Management, Bangalore 12 pages. Publication Date: Aug 01, 2012. Prod. #: IMB377-PDF-ENG
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