SULA VINEYARDS Harvard Case Solution & Analysis

The vital part in the growth and production of the grapes is played by the peculiarities of the environment. Water is the most important for the products when there is summer time season in India. Sula Vineyards had the benefit of the most favorable location for the generation of wine in India. The grade of irrigation was likewise good for that region and this is also among the contributing factors for the company's success. The direction of the institution must assess and keep tabs on all of the changes, which are occurring so that the company keeps performing efficiently in this business and commands all the factors that are important.

Therefore, the company wanted to grow in this industry's current rates as it was growing rapidly. Nonetheless, among the primary difficulties faced by the business was the selection of grapes. The variety of the grapes, which was chosen, was in the area of France, also for the local Indian cuisine, which was Chenin Blanc from Sauvignon Blanc and France, which is certainly one of the classic grapes. However, the primary issue was how neither of those types of grapes was ever produced in India before.

Nevertheless, the conclusion of Rajeev was strong and he combined the creation with the promotion efforts of the institution because he expected and was confident that these two varieties of the grapes would grow well in India and that the flavor of the wine would be tasty in line with the Indian cuisine.
In the event, the company went forward to plant wines and to produce the fruits in commercial amounts, after the business attended it before it might get those amounts that are commercial. Hence, Rajeev made a decision to contract-out the growing process of the grapes to the local farmers in the region. This would undoubtedly benefit the company by providing it with a continuous supply of grapes. Moreover, this could also help the economy to grow and lend stimulation to it. This is the most important reason for the differences in prices of dining table wines and retail wines. The table wine farmers were supplied with $ 0.3 per kilogram; however, the grapes were being retailed for $ 0.70 per kilogram. This reveals a substantial difference between the prices.

Q4. Describe the types of supplies that were imported.

There were quite a few supplies that were imported to India. These supplies included Premium wines, Economy wines, Sparkling wines and others. The greatest price was incurred on the import of the Premium wines. It was because the demand for this particular wine was high in India. The main reason for this was the variety of flavors that have been offered with this wine along with the high quality of Premium wines.........................

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