In pricing as seriously as business model innovation or product invention, few businesses treat initiation. However, after the evaluation of pricing practices of 70 businesses worldwide and also interviews with 50 executives, our research indicates that initiation in pricing can be a firm's most powerful--and, in many cases, least researched--source of competitive advantage.
Initiation in pricing brings new to-the-industry approaches to pricing strategies, to pricing tactics, and to the organization of pricing together with the aim of increasing customer satisfaction and company gains; way too many companies now see pricing as a win/lose proposition between themselves as well as their customers. Initiation in pricing breaks this deadlock and demonstrates the way to improve profits and customer satisfaction conjointly. As an effect of our research, we present a sailcloth laying more than 20 potential paths for innovation in pricing out, offering to any organization--regardless of size, sector, or nationality--a few crucial ideas how to raise both profits and customer satisfaction.
PUBLICATION DATE: May 15, 2014 PRODUCT #: BH613-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Transforming Human Resources at Novartis: The Human Resources Information System (HRIS)
NASDAQ OMX: The Facebook Debacle
The UK National Identity Card
A City’s Desert: No Apples in the Big Apple? (A)
Bayer CropScience in India (B): Value-Driven Strategy
“Captains of Lives” (B): The Transformation Journey of the Singapore Prison Service
Darcy Gallagher: Performance Coaching Discussion
Need, Creed, and Greed: Understanding Why Business Leaders Focus on Issues of Peace
Operationalizing Peace through Commerce: Toward an Empirical Approach
Barefoot College of Tilonia: Lighting Up Rural Lives
