Reading Global Clients’ Signals Harvard Case Solution & Analysis

Managing the employees who work along with global ongoing threat for the executives of a large organization. The efficiency to instantaneously identify changes in the health of relationships with customers can unlock critical value. Nevertheless, such systems are limited in their own ability to provide comprehensive, frequent and cost effective assessments. The way that people socialize with each other and what they say into how they feel about each other, offer an essential window. However, the information of what is said is often more insignificant than how it is said and the associated body language. Although face to face meetings between providers and customers may offer the clearest and most comprehensive method for managers to gauge customer satisfaction, such information is not usually available in high-volume, globalized cooperation. The authors developed a re-evaluation method for the analysis of e-mail communication patterns between sellers and customers in the geographically administered environments where the face to face co-ordinations are impossible or impractical.

After getting permissions and notifying the many parties involved, the authors built the social network and regained the communications between their customers and account managers. The writers gathered the email boxes of two to three account executives per customer compared and examined the network arrangement of the communications to the client’s NPS, that has been the primary customer satisfaction metric Genpact were using. The writers additionally gathered the e-mail headers from incoming and outgoing emails for the account executives over an amount of eight months. The researchers compared the arrangement of the ensuing communication network using the NPS scores. The writers recognize that the system is specifically based on email investigation, and therefore it truly is ill suited to work circumstances where email is not widely applied. As time goes by, they propose that it may be possible to adapt the methodology to other electronic media, such as voice-over-IP and instant messaging services telephony.

Reading Global Clients' Signals Case Study Solution

PUBLICATION DATE: April 01, 2014 PRODUCT #: SMR478-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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