Bayer CropScience in India (B): Value-Driven Strategy Harvard Case Solution & Analysis

The case explores value-driven strategy formulation and execution by bringing to the fore issues of ethics, responsible leadership, social initiatives in the global as well as emerging markets -local tensions in corporate social responsibility. It analyzes Bayer CropScience addressed the problem of child labor in its cotton seed supply chain in rural India between 2002 and 2008. Bayer was running in India for more than a century. In December 2002, the Bayer Group completed the acquisition of India-based Aventis CropScience.

Bayer CropScience first discovered about the incidence and prevalence of child labor in its just acquired India-based cotton seed operations a few months post acquisition, in April 2003. The Aventis acquisition had brought onboard a well-known Indian business, Proagro, which already had operations in the cotton seed production and marketing - a brand new segment of the supply chain for Bayer. Child labor was prevalent in cotton seed production - a traditional practice taken for granted by several hundred Indian businesses but in addition by Indian farmers afterward accounting for around 90 per cent of the market share.

PUBLICATION DATE: January 26, 2011 PRODUCT #: 910M62-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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