Grupo ABC and Nizan Guanaes’s Path from Brazil to the World Harvard Case Solution & Analysis

Internationally acknowledged Brazilian Nizan Guanaes, co founder of Grupo ABC, a quickly growing international marketing business ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC boomed by identifying national (Brazilian) challenges and incorporating them in creative messages.

Guanaes directed the group toward thinking big while acting locally, handling societal challenges as well as building partnerships, as he entered the world stage; serving as an informal ambassador for Brazil; playing important parts in international forums as the Clinton Global Initiative, UNESCO, and the Cannes Lions Advertising Festival. Guanaes needed to decide the best growth strategy, how to seize opportunities, and/or how to adapt to match with his challenging target.

PUBLICATION DATE: March 21, 2013 PRODUCT #: 313095-PDF-ENG

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