IR at BP: Investor Relations and Information Reconnaissance Harvard Case Solution & Analysis

IR Director BP began a program to use information about the appearance of BP and the industry as part of the planning and operations of the company. This information is generated as part of their award-winning program of investor relations, and previously used only to improve communication. Allows discussion of the relative merits of a more formal, including this information in the planning and operations of BP. Also provides a "best practice" understanding IR. "Hide
by Daniela Beyersdorfer, Gregory S. Miller, Anders Sjoman Source: Harvard Business School 28 pages. Publication Date: September 01, 2006. Prod. #: 107026-PDF-ENG

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