Blinds To Go: Invading the Sunshine State Harvard Case Solution & Analysis

Blinds To Go (BTG), a manufacturer with headquarters in Montreal, custom made window coverings, has decided to enter the market in Florida, eight retail stores. As a result of this decision, the senior vice president of operations for BTG faced with the dilemma of deciding if and when the assembly plant to be built in support of these and future Florida retail stores. The latest plant to be built in Lakewood, New Jersey, experienced operational problems during his run, resulting in the eventual replacement of most of the senior staff and much of the plant workers. This led to additional initial costs and customer service problems. Faced with this expansion in Florida, senior vice president, has started to develop an operational plan that will achieve the goal of expanding Florida without growing pains of past efforts. The stores have been open for six months, the plan should be completed in the near future. "Hide
by Larry Menor, Ken Mark Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: August 16, 2001. Prod. #: 901D04-PDF-ENG

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