The lead personnel of Data Marketing Analytics and the Mobile for the Intel Asia-Pacific were re-evaluating the planned media strategy for the Catch and Win 2.0. campaign. The media purchase required to be finalized in order to be contained in the present quarter's budget; however he could not really help feeling the planned spend across the marketplaces and advertisements kinds could be used more efficiently.He thought that the key was to utilize the organization’s own experience and info regarding social networking engagement in their markets rather than to rely on the generalized business metrics supplied by the media agency that was contracted, and he should improve the media strategy that was planned.
PUBLICATION DATE: August 12, 2013 PRODUCT #: W13340-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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