Inside your social media ring: How to optimize online corporate reputation Harvard Case Solution & Analysis

Although it's well accepted that corporate communication has a direct effect on corporate standing, little is known about the link between companies' social media communication strategies and also the creation of businesses' standings in an internet environment.

This informative article gives to this body of knowledge by analyzing the effect of the most recent social media communication techniques on the firm’s reputations. The setting for study is hotel business. The results offer insights regarding the challenges of developing on-line communication strategies that influence corporate reputation.

PUBLICATION DATE: November 15, 2014 PRODUCT #: BH640-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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