Lance Armstrong, a world-renowned cyclist, was charged with using performance-enhancing drugs (i.e. "doping"). Charges that were similar had been denied by Armstrong several years before; however, this time there was significant proof accessible and the charges were taken by Armstrong.
Lance Armstrong and Livestrong Foundation Rising Again After the Fall Case Study Solution
As a consequence of this news, mostly brands that had supported Armstrong, terminated their contracts with him. As a cancer survivor, Armstrong had started Livestrong Foundation, an organization to support cancer patients, health professionals and survivors. This foundation depended greatly on sponsorships received by Armstrong. To protect his basis from the negative impact of the doping controversy, Armstrong instantly resigned from his designations as the chairman of Livestrong as well as board of directors.
Despite his predicaments, Livestrong was losing its sponsorships plus cease the loss of funds, a solution was needed to decrease the adverse publicity and identify new sources of funding.
PUBLICATION DATE: June 20, 2014 PRODUCT #: W14230-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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