InMobi: Reimagining Mobile Advertising Harvard Case Solution & Analysis

InMobi: Reimagining Mobile Advertising Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: April 21, 2016

InMobi, a mobile advertising business, thought about among India's very first unicorns, has actually released a brand-new item called Miip. InMobi wishes that the item will expand its earnings 8 times by 2018. Aesthetically recognized by a mascot, Miip looks for to re-imagine adverting by ending up being a user's relied on buddy on the smart phone, presenting them to brand-new, pertinent items, much as a good friend would. As the CEO and co-founder Naveen Tewari presents the item in China, he questions if the item will be as effective as InMobi prepares for.

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