Three years after the start on the basis of the content of the website, a national retail hard goods invested in software to support online shopping. Online component was part of a multi-channel retail approach, which also includes retail stores, telephone order service and the annual catalog. Although the company is most of the country of purchase retailer, online retail segment has not turned a profit. Marketing Director should consider the impact of multiple channels of retail trade in the company's profitability. "Hide
by Michael R. Pierce, Neil Costello, Michael Hall, Lindsey Nicholl Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: September 5, 2002. Prod. # 902A14-PDF-ENG
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