This case illustrates what kind of promotion it should use moving forward and the future of the Dove brand.
The brand has launched Dove Real Beauty Campaign, which accentuates on widespread definition of beauty. Pupils are given the history of the effort and are asked to evaluate various options for the Dove brand.
PUBLICATION DATE: May 14, 2014 PRODUCT #: W14163-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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