imiAid: Challenges in Scaling Up Business Operations Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: October 24, 2016
In August 2015, imiAID, an Indian start-up that offered portable emergency treatment packages for emergency situations, was having a hard time to minimize its production expenses and enhance understanding about its item. The business started operations in Guwahati, Assam, and consequently broadened business to some other states in Northeast India. Secret target sectors for imiAID consisted of universities and health-care provider. Clients were rather familiar with the item; nevertheless, imiAID wished to establish a technique that resolved its 2 objectives of minimizing manufacturing expenses and boosting interest about the imiAID Pocket First Aid Kit. Administration needed to choose the best ways to finest guide the business's development. Would imiAID have the ability to effectively run in the developing market of Northeast India in the long term? Mokhalles Mehdi is associated with Kaziranga University.
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