ITC e-Choupal (A): Revolutionizing Agriculture in India by Propagating Technology Harvard Case Solution & Analysis

ITC e-Choupal (A): Revolutionizing Agriculture in India by Propagating Technology Case Soluti0n

This is just an excerpt. This case is about  FINANCE & ACCOUNTING

PUBLICATION DATE: October 28, 2016

e-Choupal, an effort of ITC Ltd. released in 2000, efforts to put computer systems with web connection in towns in rural India. 'Choupal' is Hindi for 'collecting location': the computer system center serves to bring villagers together for exchange of details and as an e-commerce center. Although the main goal of the task is to bring effectiveness to ITC's procurement procedure, a crucial by-product is the empowerment of farmers in locations where e-choupals are developed.

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