HeyTaxi!: A Two-Wheeler Solution for Mumbai's Traffic Woes Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: October 31, 2016
In June 2015, two business owners introduced HeyTaxi!, a start-up endeavor that utilized bike taxis in Mumbai. The objective was to decrease the time, effort, and loan invested by people on travelling. However the business owners dealt with an issue of survival and sustainability: the federal government authorizations chose not to release a licence for the bike-taxi service. The endeavor was favoured by people who utilized its services, however HeyTaxi! was restricted to marketing its solution not as a genuine taxi service however as a ride-sharing service. HeyTaxi! was satisfying a social requirement, and client commitment was sustaining the endeavor's quest, however the lack of regulative authorizations put the durability of HeyTaxi! in danger. Issues about HeyTaxi!'s coming future had to be dealt with to make sure the endeavor's survival, scalability, and durability. Manjari Srivastava is associated with Narsee Monjee Institute of Management Studies. Meena Galliara is connected with Narsee Monjee Institute of Management Studies.
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