Johnson & Johnson: The Tylenol Tragedy, Spanish Version Case Solution
The scenario examines the realities as understood a week after the event happened, and raises a wide variety of concerns concerning customer habits, business obligation, and competitive response.
When 7 deaths were associated to poisoned Tylenol, in October 1982, Johnson & Johnson was faced with a significant crisis.
PUBLICATION DATE: October 12, 1982
This is just an excerpt. This case is about SALES & MARKETING
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