Humble Abode Music and The Mammals: Not Your Grandpa’s String Band Harvard Case Solution & Analysis

The 3 charter member of The Mammals - Tao Rodriguez-Seeger, Ruth Ungar, and Mike Merenda - were dealing with a noteworthy choice. In the year purely ending, the string band concentrating on country rock music had actually played over 160 shows, making around $100,000 in gross profits however leaving little time to compose or prepare brand-new music. Trademark Sounds Records had actually provided the group a recording agreement.

They required to choose whether to accept the record offer and take advantage of Signature Sounds' monetary and marketing resources or to stay independent. The case provides details on the music market in basic and the folk section in certain.

PUBLICATION DATE: April 15, 2010 PRODUCT #: NA0021-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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Humble Abode Music and The Mammals: Not Your Grandpa’s String Band

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