HTC Corporation: Smartphone Pioneer From Taiwan Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case describes how HTC, a pioneer of mobile computers from Taiwan, has evolved from a local subcontractor, PDA (personal data assistant) global rival smartphone. It analyzes the company's successful transition from an anonymous vendor Western clients (such as HP and Palm), to brand marketing, which is considered a serious threat to Apple Computer (since its inception in 1997 to 2010). A key issue in this case is the introduction of HTC brand is on products supplied to network operators around the world, such as AT & T, British Telecom, NTT DoCoMo, Rogers, Verizon, Vodafone, and more. Unlike most of the subcontractors in the East, who face a lot of resistance, or even harsh retribution from their current customers, HTC has been a blessing, many western buyers to introduce its own brand. This case defines the structural issues between the contractor and the client, which could potentially dictate the status of the final product branding is sold to end users, namely, when the subcontractor shall remain anonymous to the end user, and when he shall apply to the end users, branding its own product. "Hide
by Lien-Ti Bei, Shi-Fen Chen Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: August 12, 2011. Prod. #: W11227-PDF-ENG