Crafting a Vision at Daimler-Chrysler Harvard Case Solution & Analysis

Chrysler and Daimler-Benz shareholders approved the largest corporate merger in history. After months of negotiations, the chairman of the German company Daimler-Benz board and chairman of the board and chief executive officer of the American corporation Chrysler is ready when the two companies will officially join forces to create the fifth-largest automotive company in the world. These two managers were formally charged with the responsibility of the two merging companies, which are very different from each other. Chrysler was known for its efficiency and low cost technology. Daimler-Benz sold only luxury car, and his reputation was based on craftsmanship, quality and safety. Chrysler executives were in the habit limiting business expenses; Daimler-Benz executives were not. Between the two companies, there were vast differences in cultures, market segments, products, wages, and relationships. Given the excitement of investors and their concern to critics, the two leaders are expected to create and promote the concept on which the Daimler-Chrysler will build its future. "Hide
by Brian Golden, Nicole Nolan Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: Mar 04, 2003. Prod. #: 902C06-PDF-ENG

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