InvestorSoft is preparing to launch its own unique product, a subscription-based software services that will make it easy and cost-effective for companies to operate part of its investor relations websites. The company's founder was a hard struggle to create InvestorSoft as a reliable supplier for customers who prefer to deal with large, reputable firms. His immediate task is to settle on a set of target customers and identify InvestorSoft better sell them directly or indirectly, which would link the program with other services. It should also develop pricing and promotional strategies that will provide a solid base of customers at an early stage to position the company for future growth. "Hide
by Robin Ritchie, Alim MEASURE Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: November 29, 2005. Prod. # 905A30-PDF-ENG
