The hotel industry has experienced significant growth since 1980 and has become the global industry. During the process of expanding and increasingly competitive, multi-national, multi-brand companies like Hilton Hotels Corporation, is searching for new markets and establish priorities. On the other hand, in emerging markets such as Russia, most of the national hotel industry has been formed under the pressure of international hotel chains. In addition to competition from foreign firms in their own markets, the local Russian companines also plans to enter the international market. In this environment, where competition has been the strengthening of the global hotel industry and new players who have raised a number of issues and problems that have existed: 1) How can companies effectively use their knowledge and improve their competitiveness? 2) Will the hotel multinationals continue to expand their portfolio of brands? 3) How could the chains maintain their integrity while expanding globally? 4) What strategies can be used to persuade Western hotel companies to compete in the emerging markets? 5) In what direction will develop the hotel industry in the emerging economies. "Hide
by Kevork Papiryan Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: May 28, 2008. Prod. #: 908M28-PDF-ENG
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