In 2002, Hewlett-Packard and Cisco Systems strives to develop its long-standing partnership in strategic alliance with increasing exposure. Critical components of the success of the alliance to get out of the analysis. In particular, in the case highlighted the connection between the alliance strategy, the formal structure of the alliance structure and processes, management and informal interpersonal dynamics, where trust, perception, and emotions can create and overcome serious obstacles to effective inter-firm cooperation. "Hide
by Tiziana Casciaro, Christina Darwall Source: Harvard Business School 21 pages. Publication Date: April 16, 2003. Prod. #: 403120-PDF-ENG
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