Microsoft and Sendit (A): Strategic Partners? Case Solution
Abstract:
The case explains Microsoft's very first substantial acquisition in Europe and its very first in the telecom devices (software application) market. SendIt is an openly noted Swedish start-up, which uses the only Windows based services to the IP-based cellphone services market. The acquisition begins in high tone, loses momentum and is lastly incorporated with some degree of success.
Pedagogical Goals:
The case series follows all the stages of the acquisition and combination procedure. It is implied to highlight the intricacies of acquisition procedures in modern markets. Might be utilized in a method execution, business advancement, M&A or modification administration course.
This is just an excerpt. This case is about Strategy
published: 02 Jan 2003
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