In June 1998, a group of senior managers in the Great Ice Cream Dreyer was figuring out how to solve the most complex challenges ever faced by the company. The problems were a range of issues, including aggressive discounts competitors weakened demand high margins better-For-You Dreyer products, and Ben and Jerry break its distribution contract. Dreyer management invested much time and effort in developing the corporate culture and considered him one of the strengths of Dreyer. Realizing that the financial restructuring was mandatory, the management team had to decide how best to make difficult changes, and you should continue to adhere to the corporate culture. "Hide
by Glenn Carroll, Jennifer Chatman, Victoria Chang Source: Stanford Graduate School of Business 16 pages. Publication Date: December 7, 2005. Prod. #: OB53A-PDF-ENG
Related Case Solutions & Analyses:
Mayor Anthony Williams and Performance Management in Washington DC
Teledesic
Focused e-Tail Measurement and Resource Management
Nortel Networks Business Ventures Group: One Corporations Take on Entrepreneurship
Integral Consulting
Strategic Consensus: Marching to the Beat of a Different Drummer
Bessemer Trust: Guardians of Capital
Design Careers of Alan Yip and Winnif Pang
Capital for Enterprise Limited (CfEL): Bridging the SME Early-Stage Finance Gap
Corporate Reputations: Should You Compete on Yours?
