In 1998, soon-to-retire founder of China Kelon Group, a major manufacturer of electric home appliance, opposed the diversification of markets (urban and rural), product diversification (now also produced air conditioners), and the evolution of its senior management team (from business firms one managed by a professional manager). This case points to a non-Chinese audience how quickly the local Chinese production has been developed and that such firms future competitors for foreign companies. "Hide
by Justin Tang, Paul Beamish Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 20, 2003. Prod. #: 903M04-PDF-ENG
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