The history of Honda Motor Company from the beginning through its entry into and subsequent dominance of the U.S. market, as seen through the eyes of the leaders of Honda. The history of Honda's successful entry into the U.S. market is considered as highly adaptive, error-prone and intuition. Honda (A) and (B) is designed to be used together in order to contrast the two different views of major events in the history of the company, both of which are important for the general manager to understand. "Hide
by Evelyn T. Christiansen, Richard Tanner Pascale Source: Harvard Business School 9 pages. Publication Date: August 23, 1983. Prod. #: 384050-PDF-ENG
Related Case Solutions & Analyses:
International Automotive Company
What Every Small Business Can Learn From Great Family Firms: The 4C Advantage
Creating a Family Business: The Genesis of Rogers Family Enterprises
Gracious Eloise: What Do Angels Want? (B)
PunchTab, Inc.
Sherritt Goes to Cuba (A): Political Risk in Uncharted Territory
Strategic Leadership for the 21st Century
Shell, Greenpeace, and Brent Spar
Hewlett-Packard’s Home Products Division in Europe–1996-2000
Portland’s Urban Growth Boundary and Housing Prices (B): Note on Measuring Housing Prices
