For smaller firms that lack the liquidity and also the economies of scale and extent appreciated by large corporations, planning into the future might look as a luxury but longevity is possible. For inspiration, the authors draw on research they have done on SMEs around the globe from North America to South Korea to Europe many of which are family businesses.
The very best performers pursued what they call "the 4C's" of Continuity, Community, Connection and Command, turning these aspects into sources of distinction and competitive advantage. The 4C principles can also find expression in your firm, little or big, family owned or not, so that your business can also thrive for generations.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 18, 2015 PRODUCT #: IIR141-HCB-ENG
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COMMUNICATING IN PROJECTS.
