Old Spice: Revitalizing Glacial Falls Harvard Case Solution & Analysis

Old Spice's attempts to reposition Glacial Falls subsequent to sales stagnated in the USA are featured by this case. The challenges in this case are twofold. It sets the stage for settling on how and whether to reposition a brand after a period of major stagnation.

Old Spice Revitalizing Glacial Falls Case Solution

This involves a targeting dilemma about whether to keep existing customers or take the danger of losing them to go after a new objective. Second, this case examines whether the company should make a sensory change in the product (i.e., the aroma) or whether it should undertake a cognitive change in the positioning of the product instead.

PUBLICATION DATE: November 11, 2011 PRODUCT #: KEL619-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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Old Spice: Revitalizing Glacial Falls

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