Heartport, Inc. Case Solution
Heartport, which is an entrepreneurial medical device manufacturer, introduced several innovative systems for conducting less-invasive cardiac operation. Despite the high expectations, the firm has fought to get its technology embraced by cardiac surgeons. The third in less than four years, the firm's latest CEO, must determine the best way to turn the fledgling business around.This article sheds light on the process of performing minimally invasive cardiac surgery along with competing techniques for treating cardiovascular disease of Heartport. Describes the development of its product strategy, the business, and its fortunes over the period 1991 -99.
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
PUBLICATION DATE: March 03, 2000 PRODUCT #: 600020-PDF-ENG
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