In early 2009, Wal Mart executive Andy Barron comprehended the illumination company of the company was facing a challenge. In this 2-part instance students study sales and the historic price points of CFL bulbs, Wal-Mart's 2007 promotion of CFL lighting, and research about consumer adoption of the bulbs to be able to comprehend how the retailer might achieve its targets.
The case inquires: How can consumer customs be changed? How can impediments be overcome by new products to adoption? What can supervisors do to boost sales of new products, given human behavior where emotions, values and prejudices have an effect on the choices individuals make? How can economic theories explain consumer behavior as it happens in the real world? The Epilogue to the very first case asks students to converse how they impacted CFL sales and what developments happened after the 2009 execution.
Selling CFLs at Wal-Mart, Epilogue case study solution
PUBLICATION DATE: October 21, 2011 PRODUCT #: CU57-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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