A product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs's resignation and HP's statement that it was leaving the PC industry in favor of enterprise software solutions and consulting.
The protagonist thinks through current influences in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-together with the place of the Mac in Apple's product portfolio-and is confronted with making a resolve about the prospect of the Mac.
PUBLICATION DATE: October 11, 2011 PRODUCT #: UV6388-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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