Advanced Drug Delivery Systems: Alza and Ciba-Geigy (A) Harvard Case Solution & Analysis


Advanced Drug Delivery Systems: Alza and Ciba-Geigy (A) Case Solution

The basic goal of the case series is to offer a chance for going over the generic concerns occurring in technological collaborations in between little and big business. To enable individuals to develop a user interface structure for a collaboration To establish a knowledge of the function of various administration tools in collaboration efficiency, and to supply practice in identifying a concrete collaboration circumstance and recommending restorative action to improve efficiency. To offer a chance for examining the excellence of a collaboration and for comprehending the elements which affect collaboration success. The very first cases explain the pharmaceutical sector, the 2 business, and the activities top up to the collaboration chance. The ultimate cases explain the disintegration of the collaboration in 1982, and also the longer-term effects of the collaboration for each firm.

This is just an excerpt. This case is about Marketing

published: 01 Jan 1988

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