Advanced Drug Delivery Systems: Alza and Ciba-Geigy (A) Case Solution
The basic goal of the case series is to offer a chance for going over the generic concerns occurring in technological collaborations in between little and big business. To enable individuals to develop a user interface structure for a collaboration To establish a knowledge of the function of various administration tools in collaboration efficiency, and to supply practice in identifying a concrete collaboration circumstance and recommending restorative action to improve efficiency. To offer a chance for examining the excellence of a collaboration and for comprehending the elements which affect collaboration success. The very first cases explain the pharmaceutical sector, the 2 business, and the activities top up to the collaboration chance. The ultimate cases explain the disintegration of the collaboration in 1982, and also the longer-term effects of the collaboration for each firm.
This is just an excerpt. This case is about Marketing
published: 01 Jan 1988
Related Case Solutions & Analyses:
How Facts Change Everything (If You Let Them)
Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
How Social-Cause Marketing Affects Consumer Perceptions
Microsoft Canada: Marketing Xbox
Development of Food Retailing in India (A): Entry and Growth of Domestic and Foreign Players
Marks and Spencer Enters China
Great Western Hospital: High-risk Pregnancy Care
SOHO China: Design, Development, and Social Harmony
Hindustan Unilever’s ‘Pureit’ Water Purifier
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
