Thriving, growth-oriented small and medium enterprises (SMEs) - generally defined as companies with less than 500 employees - are vital to the health of the economy. In our increasingly digital society fields, the most promising opportunities for the growth of small and medium businesses, as a rule, are in foreign markets. But doing business in foreign markets can be difficult and costly, and as a result, most choose to work in the domestic market. But the authors argue that the opportunities far outweigh the risks. They encourage SMEs to take the plunge, describing the three challenges that digital markets are and how to build your online reputation outside the company. "Hide
by Rebecca Reuber, Eileen Fisher Source: Rotman School of Management / UOT 5 pages. Publication Date: January 1, 2012. Prod. #: ROT162-PDF-ENG
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