Gilman Office Automation Bangkok, Thailand Harvard Case Solution & Analysis

Gilman Office Automation Bangkok, Thailand Case Solution

Abstract:

This case research study goes over how Gilman, a subsidiary of Inchcape Plc, needed to restore the circulation of copy machines for Ricoh in Thailand. They are successful to some level however discover it tough to acquire market management versus strong competitors from companies just like Fuji-Xerox. The case rounds off by revealing that numerous choices for more development are still open.

 

Pedagogical Goals:

To elaborate on the relationship in between Ricoh of Japan and the supplier, Inchcape Plc, UK.

This is just an excerpt. This case is about  Strategy

published: 01 Jan 1991

 

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