Grannys Goodies Inc. Harvard Case Solution & Analysis

Young entrepreneurs Goodies, grandmother Inc, corporate professionals gift bag, face the challenge of finding ways to create consistent revenue streams and reduce costs to sell. Outside of a few long-term contracts, the two founders had to work very hard for every sale. Using a wealth of information about the client, the firm diligently collected over the past two years, students must develop a plan that covers the market selection, product policy, strategy and relationship management firm. "Hide
by Kathy Korman, Das Narayandas Source: Harvard Business School 21 pages. Publication Date: November 25, 1999. Prod. #: 500049-PDF-ENG

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