Grannys Goodies Inc. Case Solution
Young entrepreneurs Goodies, grandmother Inc, corporate professionals gift bag, face the challenge of finding ways to create consistent revenue streams and reduce costs to sell. Outside of a few long-term contracts, the two founders had to work very hard for every sale. Using a wealth of information about the client, the firm diligently collected over the past two years, students must develop a plan that covers the market selection, product policy, strategy and relationship management firm. "Hide
by Kathy Korman, Das Narayandas Source: Harvard Business School 21 pages. Publication Date: November 25, 1999. Prod. #: 500049-PDF-ENG
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