Lifefont: The Case for RetailDriver Harvard Case Solution & Analysis

Explores how Lifefont (pseudonym), multidivisional consumer packages goods company, is developing a management system and measure the impact of promotions in retail outlets. "Hide
on F. Asis Martinez-Jerez, Fakhri Karim Source: Harvard Business School 24 pages. Publication Date: September 19, 2005. Prod. #: 106005-PDF-ENG

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