General Electric and SNECMA (A) Case Solution
Abstract:
Both SNECMA and GE are thinking about going into the civilian jet engine market. The case analyses how they approach that choice, why they may comply, and exactly what problems stand in the method of cooperation: tactical interests of both countries and companies, concerns of innovation transfer, unpredictabilities about market advancement, distinctions in between personal and public sector companies, nationwide cultures.
Pedagogical Goals:
To permit individuals to recommend a style for a tough alliance: exactly what to consist of in the alliance, the best ways to structure it, the best ways to manage it. This conversation can be followed by a discussion and conversation of the real contracts in between GE and SNECMA.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1990
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