Canadian Tire is a large retailer of automobile, equipment, utensils and food. As part of the marketing strategy of the company, Managing Director of Corporate Affairs is considering four social marketing programs and have to decide which program the company will take. It must analyze each of the social marketing programs and assess how the program will contribute to the competitive position of the company. It also needs to convince independent dealers to partners to adopt and implement the selected program. "Hide
by Robert J. Fisher, Karen Bong, Ken Mark Source: Richard Ivey School of Business Foundation 25 pages. Publication Date: February 6, 2002. Prod. # 901A26-PDF-ENG
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