Every organization-regardless of industry-shares a common quest: they are all in the company of altering human behavior in some way. For-profit companies try to convince consumers who currently purchase a competitor's product to switch to theirs; while authorities try to convince citizens to pay their taxes punctually or renew their driver's license online. Yet, the writer asserts, if you think about what people really do in organizations from day to day, the majority of their efforts are spent on 'first-mile difficulties'.
These include efforts devoted to coming up with new services and products and thinking during the competitive landscape. The solution to this 'last mile issue', he shows, is not so much about creating knowledge about your offering as it is about easing actions.
The Last Mile Using Behavioural Insights to Create Value case study solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: September 01, 2015 PRODUCT #: ROT273-HCB-ENG
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