Facebook (2013) Will wall street (hit) the like Button Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Facebook (2013) Will wall street (hit) the like Button Case Study Solution

Facebook’s Strategic Intent

Vision

“People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Mission

“To give people the power to share and make the world more open and connected.”

Values

Be sustainable
Focus on Impact
Move Fast
Be Open
Build Social Value

Values of the Facebook

Facebook is purely based on the above five values that represent the organization, and gives vision, mission as well. However, Facebook’s aim is to provide social value by creating a social platform, and by enabling people to connect with each other irrespective of their social status, regional barriers etc.

The increasing popularity of Facebook is disguised in its core values. It has taken the five steps to set up the whole Facebook social platform empire, which could be giant in social media services. Facebook defines its value to be bold in decision making because the riskiest thing in the life is to not take risk, therefore that is the reason Facebook stays at forefront of the innovation.

On the other hand, it also suggests to be focused on the creating new things, and improving what Facebook have. Similarly, it also aims to move fast in order to achieve opportunities in the market. However, being slow in achieving opportunities would lead towards forward innovation.

Furthermore, Facebook also focuses on accepting feedback from all those concerned, an open floor that enables them to come up with what others could not. Similarly, it focusses on building individual talents of the employees rather than trying to strengthen their weaknesses.

It aims to give power to the users is based on its core values that drive the company at strategic pace having its own set of values. On the other hand, to provide one stop solution to the users at Facebook would not only fulfill their need to be on social media, but also enable them to have entertainment as well, through online gaming, and other applications as well.

Question No.2 What is Graph Search, and why is it so important for Facebook?

Importance of Graph Search

Graph search is Facebook’s search engine, which is integrated with the its social graphs at a large set of data of the users. Furthermore, it processes more natural language searches and in return it gives information more interactively by searching across the user’s social network of circle, friends, and connections as well. E.g. peoples from my college. Moreover, it provides the list of the peoples studied in same college as user did.

However, it was more important for Facebook to have the graph search engine, because it is a social platform. On other hand, it had 1.19 billion active users from the different regions. However, it was most important to get success among the users by offering more interactive search engine that return result based on what was intended by searcher.

On the other hand, to ensure connecting the world with each other, the graph search would help users to find their friends, relatives on Facebook. Similarly, users would be able to search the friends that studied them in the same school or college. Even search can also magnify the search more interactively. E.g. Singles from the New York.

Question No.3 What “industry” is Facebook competing in, and how is this industry changing? Who are Facebook’s most important competitors? Why?

Social Media Industry and Facebook

Facebook operates in the social media platform that enables the users to make friends, and enable them to interact with each other, and play online games as well. Furthermore, in terms of revenue generation, Facebook is an online advertisement platform.

On the other hand, this social platform is also a way to generate revenues through online advertisement. However, the way marketing strategies were made has completely changed because nowadays companies could reach their customers worldwide within minutes.

Furthermore, the company could target its customers online, without any problem, because there are various customers online, e.g. if the company wants to target the young population, then it can place its advertisement online to people between the age of 18-35. Therefore, this is how social media has changed to a business.

There are two competitors in the market, Twitter and Google+, and both are also social networks, where users interact with each other, and share what they have. However, twitter is more famous within the more diplomatic circle, and google+ is famous for everyone as is Facebook. These both social networks do have different users and mutual as well.

Question No.4 What are Facebook’s resources and capabilities? What is Facebook’s core competency? Can its resources and capabilities form the basis of a competitive advantage? Why or why not?

Facebook (2013) Will wall street (hit) the like Button Harvard Case Solution & Analysis

Strategic Capabilities

Facebook has good financial standing in terms of its cash reserves, similarly it does have high technology to make platform more attractive to the users. On the other hand, it also has good customer base in the social media. See Figure 1

Apart from that, it also has interactive webpages, and customized profile. However, it offers low cost advertisement options. Furthermore, online gaming experience, and more secure platform are its core competencies. However, Facebook is more interactive social media platform than the other competitors in the market.................

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