Eurodollar and the European Car Rental Industry in 1989 Harvard Case Solution & Analysis

Eurodollar and the European Car Rental Industry in 1989 Case Solution


Explains the European car rental industry and patterns of competitors in the eighties. The emphasis gets on Swan National, the 2nd biggest car rental company in the U.K., which wishes to end up being a worldwide gamer. It thinks about obtaining a master franchise from Dollar - Lease A Car of the United States to handle the significant U.S. car rental companies in Europe.


Pedagogical Goals:

To study the rates of franchises (ie. forecasting earnings streams, settlement of the franchise). Other goals are comprehending industry success, network impacts and their influence on competitive benefit, consumer turnover, emergency, and so on

This is just an excerpt. This case is about Strategy

published: 01 Jan 1991

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