Robert Eberhart is an American electronic equipment executive living abroad in Japan as market president. He is ready to proceed to something new and discovers the changing distribution laws in Japan may provide him a chance to upend the supply chain for California wines. Legal, marketing, operational, and executive direction challenges ensue.
PUBLICATION DATE: January 19, 2011 PRODUCT #: E401-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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