NerveWire, a management consulting and systems integration provider based in Newton, Massachusetts, was closing in on its second anniversary. In the first days of NerveWire, the main task was recruiting - finding the right people who embodied the values and business mission. Traditional businesses were eager new type of consulting organization, a partner that will help them not to use the Internet as a marketing tool, but also as a tool to re-design their business models, their internal value chain and expand industrial value chain to manage a significant ROI. NerveWire was created precisely for this purpose. 2001 brought a very new and different challenges. In autumn 2000, the U.S. economy has fallen off a cliff, and by early 2001, NerveWire to Fortune 500 clients, by and large, have been frozen all spending in major new technology-oriented business initiatives. A day in the life of Kirk Arnold, videos, and day in the life of Malcolm Frank, the video must be with this case. "Hide
by Nitin Nohria, Anthony J. Mayo Source: Harvard Business School 6 pages. Publication Date: August 20, 2001. Prod. #: 402022-PDF-ENG
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