EHarmony's CEO must determine ascendance of free substitutes, encroachment by competing models and just how to respond to imitations of its business model. The case requests students to select one after they assessed the business's strategy and provides four options to address these risks. The evaluation begins with understanding of value proposition, as derived from failures of replacements. It carries on to examine important differences and industry construction across its different markets.
eharmony case solution
Pupils can then examine the essence of a differentiation strategy that is focused and comprehend the value of high-priced tactical trade-offs. They can also guess the size of eHarmony's competitive advantage over two other competitions before saying risks to sustainability, all that will help them choose one of the four options.
PUBLICATION DATE: July 01, 2008 PRODUCT #: 709424-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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