Shui On: Branding Properties for Sustainable Growth in China Harvard Case Solution & Analysis

Shui On Group, Hong Kong real estate company with extensive investments in China, leveraged its existing relationship with the government of Shanghai, to be eligible to participate in very large urban redevelopment projects in Shanghai metropolitan area, Taipingqiao, and built the now world-famous Xintiandi shopping center. The combination of historic preservation and creative contemporary design, combined with fastidious attention to detail in design, Xintiandi was in one of Shanghai's most popular dining and entertainment options. Despite the success of its signature development in Shanghai, is still unclear whether Shui On may repeat its success in other cities in China and operate in brand value Xintiandi which was created to encourage the growth of the company in the future. "Hide
by Emily Ho, Frederick Pretorius Source: University of Hong Kong, 23 pages. Publication Date: November 23, 2006. Prod. #: HKU726-PDF-ENG

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