Casto Travel Harvard Case Solution & Analysis

Maryles Casto had a vision to build the largest travel agencies in the Silicon Valley, reflecting the nature of the growth of the whole area. In 1997, the travel industry has changed dramatically, as the airline decided not to pay travel agents fees that used to be. At the same time, in the world of e-commerce presented the process of ticket purchase opportunity on the Internet. This has changed the nature of business and the economy in the tourism business is good. What Maryles Casto do to counter this dramatic change in your business? Business model has shifted to such an extent that it should go out of business? What advice do you have for Casto and its executive team? "Hide
by Thomas J. DeLong, Susan S. Harmeling Source: Harvard Business School 22 pages. Publication Date: December 4, 1998. Prod. #: 899120-PDF-ENG

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