Ambient Communication: How to Engage Consumers in Urban Touch-Points Harvard Case Solution & Analysis

This short article analyzes the idea of ambient communication, its development, standard classifications, and experiential marketing concepts. It checks out the range of heterogeneous out-of-home communication tools, whose variety and innovativeness have up until now led to an absence of clear understanding and a failure to exploit their complete marketing capacity.

By intriguing the urban scenery as the core function of all non-traditional and traditional outside communication tools, online marketers can establish an extensive method to enhancing ambient communication's efficiency by concentrating on its influence on customer brand name engagement.

PUBLICATION DATE: May 01, 2010 PRODUCT #: CMR457-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Ambient Communication: How to Engage Consumers in Urban Touch-Points

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