TRSB (B): 360 Marketing for Communications for a World-Class Translation Company Harvard Case Solution & Analysis

TRSB (B): 360 Marketing for Communications for a World-Class Translation Company Case Solution

Two-part case: TRSB (A): Reinforcing a Service Brand name in Business-to-Business (B2B) Marketing With this case, trainees will choose how to enhance the brand name of this business-to-business (B2B) service company to guarantee its survival. To attain this objective, the company has actually allocated $250,000 for its marketing efforts next year, a considerable boost over the previous year. TRSB's marketing workers will be working to improve the company's existence throughout all media to increase the company's presence and promote interest in its services, however they require some guidance.

This is just an excerpt. This case is about  MARKETING

PUBLICATION DATE: June 01, 2017

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